How does Design Thinking work?
Design Thinking is a framework, toolbox and, if well applied, likely to become a mindset. It combines user research, language analytics, team building, storytelling, prototyping, mindfulness, sustainability synthesis, gamification, business modelling, presentation, ethnological field research, brainstorming and creative techniques, systemic thinking, to name a few. Its six steps are:
Often, people start projects without precise alignment of their terminologies, perspectives and experiences. In the first step of Design Thinking, we onboard team members in the bigger picture, a 360° degree look into the ecosystem to grasp the problem or challenge to a maximum. Diverse minds will find a mutual language.
Via interviews, observation or emersion – stepping in the shoes of our customers – we take a deep dive into their worlds. After this, it is the moment to leave all preconceived notions, believes and opinions behind. Here we enter unknown worlds with children's eyes and ask "Why? Why? Why?" to generate insights that will surprise both us and clients.
03 POINT OF VIEW (POV)
Surely it will be hard or unsatisfactory to look for a swiss knife solution that suites everyone. That is why in Point Of View, we will decide for a most promising client cluster to be served by our findings. Sharply defined target groups contribute to the best-fit outcome.
One excellent idea - that's arduous work. We blend methods of pure idea development with the power of a group standing in a fierce brainstorm. One hundred ideas in five minutes? No problem. According to Leonardo DaVinci, we know: Good ideas come from many ideas.
This step, we call "thinking with your hands". In a way, it's an extension of the brainstorming process, just that you seek for shaping your ideas as tangible, experienceable objects that can be explored by the customer or the first review board of decision-makers. Emotional bonding with your prototype will teach you often to letting go.
According to your expectations toward proper feedback for your next iteration loop, you have to design a valuable test setting. The testing is critical for iterations, the re-loop for necessary steps to be repeated. In Design Thinking it helps to turn a rough diamond into a diamond and will please your clients and your team as well.